Some Nonbox Philosophy
Research Creates Insights, Not Copy
It's Not All About You
Move Faster with Nonbox
Nonbox was conceived from the idea "What if there was no box?" The idea was to get to the answer as fast and efficiently as possible. We started in 1999 with Steve Karakas and Bill Eisner combining the forces of their respective agencies in Portland and Milwaukee.
BJ Bueno joined Nonbox in 2002 bringing his unique insights as the author of "The Power of Cult Branding." Ian Hamilton added his experience after two decades in sports marketing with Nike and the Pro Bowlers Tour. Former agency principal and creative director, Tim Parker, joined the Portland office in 2014. Tom Seavey brought his brand licensing and capital acquisition expertise to Nonbox in 2017.
This combined brain trust comprises the Nonbox Special Forces.
Member of 13 Agency Network in U.S.
At the heart of our approach to solving customer problems is the Nonbox “Brandscape”. It’s a collaborative exploration that starts with developing messaging. We develop “Elevator, Lobby and Latte” pitches combined with establishing leadership messaging and analyzing competitive opportunities. It’s at the heart of any communications strategy—websites, press releases, brochures, company names all sprout from this proprietary methodology.
Key company opinion leaders meet and brainstorm with Nonbox to develop messaging--and achieve consensus.
Develop the critical messages in a hierarchical approach. This is the foundation document for all messaging.
Compare our messaging with the competition to determine where our competitive messaging opportunity lies.
Develop multiple creative executions where clients vote on the most relevant approaches. Determine look, tone and feel.