Bill is known for his abilities to outwit vs. outspend the competition.  He has been a keynote speaker at many national and international business conferences, sharing his insights on brand development, disruption and creativity. Bill served on the boards of both the Retail Advertising and Marketing Association and the Retail Marketing Institute.


As a creative strategist, Bill has been retained by Harley-Davidson, Miller Brewing, Coca-Cola, 7-Eleven, 76 Brand Gasoline, Maserati, Forbes, Kohl’s and Scheels as well as many challenger brands.


Bill’s creative executions and marketing insights have been featured on FOX News, MSNBC, CNN and in TIME, The Wall Street Journal, Forbes, The New York Times, USA Today, ADWEEK and  Advertising Age. Bill received the Silver Medal from the United Nations  for his public service work and awarded highest honors by the CLIO’s, New York Festivals and The ADDY Awards. 


Bill has both a Bachelors of Science and Masters Degree from the Medill School of Journalism at Northwestern University.