Flow Society Announces Brand Collaboration with Connor Martin

 Branding, Marketing
Jun 072011
 

Flow Society has signed an exclusive marketing and product collaboration deal with Connor Martin. Connor Martin, who currently plays for the Colorado Mammoth and the Denver Outlaws had an outstanding college career at Chapman University. He is well known in lacrosse community for his on field lacrosse skills as well his original music, videos and strong internet presence. His “Con Bro Chill” personality is a favorite among young lacrosse players and is regularly played on Youtube, Facebook and Twitter.

Connor will act as the primary brand ambassador for the brand and will handle personal appearances, autograph signings, exclusive videos and camp appearances for the Flow Society Tour of events throughout the lacrosse season. Additionally, the company will develop and market an exclusive collaboration line of signature apparel and gear that will be co-branded with Flow Society and the celebrity himself.

Connor Martin explained the partnership by saying, “From my head to my toes I can’t feel my legs! That is how excited I am to be a part of Flow Society. They are a brand that aligns very well with what I do as an athlete and with my Con Bro Chill nonsense. The way they love our game, have fun and deliver loud, bright colored gear makes my head spin with all of the possibilities and fun we are going to have. At the end of the day, they want to support me being me, and I’m ecstatic about that. This is going to be Boom Town.”

Having Connor join our Flow Society team adds to our authentic position in the lacrosse segment and provides us a presence in the fashion, music and video arenas. Connor will play a major role in keeping us in touch with the target consumer as well as communicating our brand personality to this audience. We are honored to bring Connor into our brand family”, stated Bob Stec, CEO of Passport Brands, the parent company for Flow Society.

The partnership kicked off at the Big City Classic at the Meadowlands on April 3 and will continue throughout the lacrosse season. The product line is in development and is expected to launch in key retailers for Spring 2012.

Flow Society brand is a division of Passport Brands, Inc. Passport Brands is a design, merchandising and marketing company that specializes in upper end niche branded apparel and accessories. The company operates a disciplined and focused marketing and sourcing platform for a diverse and growing portfolio of brands. Currently, the company operates the Marithe+Francois Girbaud jeans line for young men, Flow Society brand of authentic lacrosse gear and Brandina.

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NONBOX Adds Key Executive and New Service To Its Marketing Portfolio

 Experiential, Marketing
May 252011
 

May 25, 2011 – Portland, OR – NONBOX is pleased to announce that Jeff Guettler has joined the marketing and communications services firm as Vice President, BrandExperience. Jeff has an extensive background in integrated experiential marketing which allows consumers actual experiences with the brand/product/service that drive sales and increase brand image and awareness. Guettler, formerly president at TAOWMarketing, has managed integrated experiential marketing strategies for such clients asFORD, Red Bull Air Races, Invista, Applegate Farms, and others.

“With the addition of Jeff to NONBOX we will now be able to provide this marketing service to our clients,” said NONBOX partner, Steve Karakas. Guettler added, “Experiential marketing is the difference between telling people about features of a product or service and letting them experience the benefits for themselves. It’s very effective.”

Guettler has served as business development and marketing manager for a Global 50corporation, facilitating high-profile corporate investment, financing, growth and go tomarket strategies for branded consumer goods clients. Over the past 15 years, his work has included strategic behind-the-scenes negotiations with such notable companies asProcter & Gamble, Pepsico, NIKE, Columbia Sportswear and others.

About NONBOX. NONBOX is a marketing and communications firm founded in1999 in Portland. It provides a full spectrum of communications services including brand development, strategy development, interactive, creative development,media buying, video and motion graphics. The firm focuses on companies in the consumer footwear and apparel, technology and sports marketing fields.

Your Mom Hates This

 Marketing, Stuff We Like
Jan 172011
 

A screenshot of the advertisement website. Click to view it for yourself.

While I’ll admit to being new to the industry, I’d like to think I know good marketing when I see it.  Lately advertisements have been especially effective at drawing me in because they are starting to branch out from the norm.  They seem to be tailored to me and what makes me laugh/cry/intrigued/want to take action, etc.

Your Mom Hates This.com is an online advertisement for Dead Space 2, a sequel to the popular video game from EA.  The image to the left and the website title basically say it all: “your mom hates this”, and therefore, you should love it.  What makes this campaign so great, in my eyes, is that they found out exactly who their target was and went straight for the jugular.

This game isn’t for moms.  It is for 18 – 20-somethings who love this stuff, and in turn, love watching their moms hate it.  Being part of that target audience, and admittedly enjoying watching my mom cringe once and a while, I will say that this campaign did exactly what it was supposed to: make me more interested in this game!

I laughed, marveled at how cool the game looked, and then laughed some more knowing just how awful these mothers thought it was.

So bravo EA, as off-putting as this campaign may be to some, I feel that it’s a direct hit to the hearts of potential consumers!

Check out the link above and tell me what you think of their site in the comments.

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