Flow Society Announces Brand Collaboration with Connor Martin

 Branding, Marketing
Jun 072011
 

Flow Society has signed an exclusive marketing and product collaboration deal with Connor Martin. Connor Martin, who currently plays for the Colorado Mammoth and the Denver Outlaws had an outstanding college career at Chapman University. He is well known in lacrosse community for his on field lacrosse skills as well his original music, videos and strong internet presence. His “Con Bro Chill” personality is a favorite among young lacrosse players and is regularly played on Youtube, Facebook and Twitter.

Connor will act as the primary brand ambassador for the brand and will handle personal appearances, autograph signings, exclusive videos and camp appearances for the Flow Society Tour of events throughout the lacrosse season. Additionally, the company will develop and market an exclusive collaboration line of signature apparel and gear that will be co-branded with Flow Society and the celebrity himself.

Connor Martin explained the partnership by saying, “From my head to my toes I can’t feel my legs! That is how excited I am to be a part of Flow Society. They are a brand that aligns very well with what I do as an athlete and with my Con Bro Chill nonsense. The way they love our game, have fun and deliver loud, bright colored gear makes my head spin with all of the possibilities and fun we are going to have. At the end of the day, they want to support me being me, and I’m ecstatic about that. This is going to be Boom Town.”

Having Connor join our Flow Society team adds to our authentic position in the lacrosse segment and provides us a presence in the fashion, music and video arenas. Connor will play a major role in keeping us in touch with the target consumer as well as communicating our brand personality to this audience. We are honored to bring Connor into our brand family”, stated Bob Stec, CEO of Passport Brands, the parent company for Flow Society.

The partnership kicked off at the Big City Classic at the Meadowlands on April 3 and will continue throughout the lacrosse season. The product line is in development and is expected to launch in key retailers for Spring 2012.

Flow Society brand is a division of Passport Brands, Inc. Passport Brands is a design, merchandising and marketing company that specializes in upper end niche branded apparel and accessories. The company operates a disciplined and focused marketing and sourcing platform for a diverse and growing portfolio of brands. Currently, the company operates the Marithe+Francois Girbaud jeans line for young men, Flow Society brand of authentic lacrosse gear and Brandina.

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Super Monday at the Warsaw School of Sports Marketing

 Branding
Feb 082011
 

There is no bigger reminder that sports is big business than the Super Bowl.  And there is no better way to prepare for the big business of sports than the Warsaw School of Sports Marketing at the University of Oregon.  It turned out that I had the opportunity to be a guest lecturer  in Declan Bolger’s marketing sports properties class at Warsaw the day after the Super Bowl.  The class started off with a discussion about the most effective commercials.  We polled the students and compared their  most effective commercials against the voting of the general public.  There was a disconnect–the mostly 20-something, male MBA students had a different view of what the best ads were vs. the general public.  Not surprising, but it set the stage for my lecture topic–putting brand theory into practice and making the brand relevant to your publics.

We looked at a sports marketing case study and then the students applied what they learned towards developing brand positions for Shaun White, Under Armour, the UFC and the Oakland Raiders.  They then had to use this brand positions and identify logical sponsors for the properties.  It was amazing how quickly they were able to grasp the concept and develop some very solid brand positions.

The Warsaw Sports Marketing program is preparing these students for big opportunities in sports marketing and management.  Many of the graduates find jobs at places like Nike, adidas, major sports leagues and franchises.  There is good chance these students will somehow be connected to marketing at a Super Bowl in the future.

–Steve Karakas

Starbucks Evolves Logo

 Branding, Design, Stuff We Like
Jan 062011
 

Starbucks did an excellent job with their logo update. At a glance you’d think, “what’s changed?” Subtle refinements to the Siren and losing the “Starbucks Coffee” ring help the brand move beyond coffee.

www.starbucks.com/preview

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