May 25, 2011 – Portland, OR – NONBOX is pleased to announce that Jeff Guettler has joined the marketing and communications services firm as Vice President, BrandExperience. Jeff has an extensive background in integrated experiential marketing which allows consumers actual experiences with the brand/product/service that drive sales and increase brand image and awareness. Guettler, formerly president at TAOWMarketing, has managed integrated experiential marketing strategies for such clients asFORD, Red Bull Air Races, Invista, Applegate Farms, and others.
“With the addition of Jeff to NONBOX we will now be able to provide this marketing service to our clients,” said NONBOX partner, Steve Karakas. Guettler added, “Experiential marketing is the difference between telling people about features of a product or service and letting them experience the benefits for themselves. It’s very effective.”
Guettler has served as business development and marketing manager for a Global 50corporation, facilitating high-profile corporate investment, financing, growth and go tomarket strategies for branded consumer goods clients. Over the past 15 years, his work has included strategic behind-the-scenes negotiations with such notable companies asProcter & Gamble, Pepsico, NIKE, Columbia Sportswear and others.
About NONBOX. NONBOX is a marketing and communications firm founded in1999 in Portland. It provides a full spectrum of communications services including brand development, strategy development, interactive, creative development,media buying, video and motion graphics. The firm focuses on companies in the consumer footwear and apparel, technology and sports marketing fields.